HOW TO MAKE SOCIAL MEDIA WORK FOR YOU (AND YOUR BUSINESS)





May 19, 2022



When social media started, most marketers were skeptical about its potential, and some still are. But, social media is now one of the fastest growing channels for companies to market their products or services.


Social media can be a great way to generate awareness about your business and build relationships with potential leads. But social media can also be a waste of time and money, unless you know how to use it effectively.





In this blog post, I’m going to show you how to create an easy-to-manage social media presence that will help your business.



Choose the right Social Media Channels

If you’re looking for a successful social media strategy, it’s important to choose the right channels. Most brands that want to build a strong online presence rely on social media for marketing purposes. While some social media platforms offer advertising opportunities, others are more focused on sharing content. Here’s how to choose the right channels for your brand’s goals:



Set up your profiles

Now let’s talk about those profiles. These aren’t just for bragging rights. A profile is a snapshot of who you are and what your brand stand for. A profile doesn’t have to be lengthy. It can be simple, concise, and to the point. If you’re just getting started with social media, think about your mission/vision statement, niche, goals, and what service/product you deliver. You can use that information to fill in your (business) profile. For example, I have a business profile that includes things like what is my bsuiness about, who do I serve and what services I offer. A professional profile can includes things like my education and the companies I’ve worked for.



Optimize your profiles

The next tip is a bit counter-intuitive, but it’s key to optimizing your social media profiles for the right audiences. While most marketers assume that the more followers you have, the more successful you will be, that simply isn’t true. The number of people following you doesn’t really matter—it’s the people who are likely to engage with you that really counts. So, instead of trying to grow your follower count, focus on growing your fan base. Once you’ve got a good size audience, start paying attention to the messages and comments that you receive and respond to accordingly.



Share your content

One of the most important parts of social media marketing is the content you share. If you share high quality content and provide value in the process, people will respond positively. If you share low quality content, you could actually harm your brand. High quality content is what makes social media useful, it helps businesses build relationships and gain leads and followers.



Manage your comments

Social media marketing includes all types of posts on social media networks such as Twitter, Facebook, Instagram, and LinkedIn. These posts include tweets, status updates, pictures, links, videos, and blogs. With social media, you don't have to do everything yourself. But you still need to be present. Even if you hire someone to run your social media, you need to monitor it frequently to make sure your customers are interacting with you.


I can’t overstate the importance of responding to comments in a positive manner. Comments can add a lot of value to your content, but they can also be a big negative if you aren’t careful about handling them. People expect you to respond, and when you don’t, you start to lose credibility. You’re missing a huge opportunity to build relationships and develop new business.



Build your audience

In the beginning, you might need to build up your social media presence slowly and steadily if you’re trying to reach out to people who aren’t already familiar with you. The idea here is to establish yourself as someone who is trustworthy and reliable, someone who can be trusted to deliver quality content and provide valuable insights and tips. The longer you’re active on social networks, the more your following will grow, and the more you’ll be recognized as a legitimate influencer.


A smart entrepreneur spends more time and money building her audience than she does promoting herself, and only then does she start to promote herself. Once she has an audience, she then gets to spend her precious time and resources promoting and telling stories about herself, and her brand, that her audience finds interesting, valuable, and engaging.



Respond to comments

In social media, reciprocity is most often seen when someone responds to a comment made by another user. The rule is simple: always respond to others when they comment on your content. The reason for this is that most people enjoy feeling that they have been acknowledged and appreciated. In fact, there’s a term for this — the “warm glow.” By responding to comments, you increase the chances of the warm glow.


In order to keep people coming back to your page and interacting with you, you have to show them that you're approachable. In the same vein, you have to be careful of what you choose to talk about, too. People don't just post mean things online. They say nice things too. So you need to have a good sense of yourself, and know what you're talking about when you're online.



Engage with other users

Social media has been touted by some of the most popular brands on the web as a way to boost their reach, build brand awareness, engage with customers, and increase conversions. But there’s a catch—it requires real effort and attention. The thing is, social media doesn’t happen automatically; it takes time and effort to build your community and grow your audience.



Drive traffic to your website

It's no secret that social media is the main driver of traffic to websites. It's also no secret that using social media effectively will allow you to build a relationship with your audience on social media. By building an audience and following on social media, you're setting yourself up for success on the web. You'll be able to engage with your audience, build authority around your brand and build relationships with people who are relevant to your business.



Get more likes and followers

If you want to grow your business on social media, don't just post a picture or two of your latest business venture, your followers need to see what you're doing and how successful it is. Instead, use your posts to educate your followers on your business, promote your products, and build relationships with them. Make sure your posts are interesting and informative to engage them and keep them coming back.



Convert social shares into leads

Once a social media post has been created, the next step is to optimize it for maximum reach and response. Optimization includes all of the tools a marketer uses to promote content across various social channels and platforms. This includes creating shareable images, videos, and infographics; sharing on social networks, email, and mobile apps; and even repurposing content on other sites and social channels. With this information in mind, it's time to see just how well your social shares are converting into leads.



Get more subscribers

If you're interested in getting more subscribers and followers on social media, there are a lot of factors that you can focus on. However, one of the best ways to get more subscribers is to create a social media strategy that works for you, your business, and your target audience. When creating a strategy, it's important to consider who you're trying to reach, what their interests are, and how you can leverage your company's brand to gain attention. Once you've created a strategy, the next step is to share it on all the platforms you're active on. If you're new to social media marketing, it's a good idea to start with the most popular platforms first.



Build an email list

You can’t build an email list on social media, but you can grow it with your social media efforts. The same goes for your business. Just because you’re marketing on Facebook, Twitter, and Google+ doesn’t mean you should expect to sell anything through those platforms. The value of your social media content lies in the fact that you’re building a relationship with your customers, which will lead to sales.



Automate your social media posts

Social media management platforms are powerful tools that help automate all the social media activities you need to carry out on a day to day basis, allowing you to focus on more strategic marketing activities. They save you the time and effort of having to manually post content to Facebook, Twitter, LinkedIn, Pinterest, Google+ and more every single day.


Use tools like Hootsuite to schedule and automate all of your social media posts. With just a few clicks, you’ll be able to see your scheduled posts in one central location. It’s easy to keep track of what you need to share, when, and where. With a tool like this, you can spend more time doing the things you want to get done and less time wasting time managing your social channels.



Engage with other networks

When you’re creating a strategy for social media, you have to figure out whether you’re looking to engage others in your niche or expand your reach. To do this, you have to ask yourself two questions: 1) Who am I trying to connect with? 2) What can I offer them that they wouldn’t get elsewhere?


Social media is a place for consumers to share and discuss news, opinions, and products online. However, social media also works like any other marketing channel. You should be engaging with other networks in order to promote yourself, as well as your business.



Be present on all social networks

To be successful online, you need to be present on all social networks will make social media work for you (and your business). This is especially true on Facebook, Instagram and LinkedIn because these are the most active social platforms out there. When you don't have a presence there, it becomes difficult for others to find you. On the flip side, if you’re active on LinkedIn and other social platforms, people can easily connect to you and your business.



Grow your presence and traffic on multiple social networks

If you really want to build a community on the web, grow your audience and build up a following across multiple social media networks, you have to have a presence on multiple platforms. It is the only way that the power of social media will work for you and your business. Not every social network is created equal. Just like search engine optimization is different than pay per click campaigns, social media marketing is different than Facebook ads, LinkedIn ads, etc.



In conclusion

The best way to use social media is to engage with your customers and prospects and develop relationships with them. It’s about more than liking or commenting on Facebook and Twitter posts. It’s about knowing and understanding your audience so you can provide the right type of content that they like and care about.


Building an audience takes time. Don’t expect to get hundreds of thousands of followers overnight. Instead, focus on building a following that you can rely on to generate leads for your business. It’s not a quick or easy process, but it’s worth it in the long run.



Curious how online marketing could help your organization reach its marketing goals?


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