5 Online Marketing Tactics for Local Businesses To Boost Awareness





by Peter Buijs
April 8, 2022



Today’s online marketing strategies are more targeted and powerful than ever before. But if you’re a local business owner looking for a way to get found online, it’s time to stop guessing and start knowing what’s working today.


We all know how important it is to get our businesses noticed online. But local businesses often struggle when it comes to digital marketing, hiring an online marketing agency can be the solution because it’s not always as easy to build a presence online in a local market where your business is located.


This blog post will give you 5 effective ways to promote your local business online.





If you run a local business, an online marketing agency in the Philippines can be the most effective method to get more customers through your door. They can offer a wide range of excellent services such as social media marketing services, mobile friendly website development and blog writing.



Create a Social Media Strategy

Your business can benefit from social media marketing services in many ways. However, many small businesses don’t realize the power of social media marketing until they see how it boosts their local business. Here are some social media online marketing tactics that help local businesses boost awareness, build credibility, and create a social media strategy.


People are more likely to buy from companies they know, like, or trust. With social media marketing, you can build a following on social networks like Facebook and Instagram. This is particularly helpful for businesses with little to no reputation.


It’s also important to maintain your social media accounts. You may have started out on social media, but if you don’t maintain your social media presence, your followers will lose interest in your business.


Social media is an excellent way to connect with your customers. You can use it to build relationships with potential customers, keep them up to date on your latest products and services, and even answer questions.


To build credibility, you must be consistent and responsive. Be sure to update your posts frequently so that people know you’re active and willing to engage with them.


Social media is a fantastic way to market your business. It's an affordable and easy way to boost your brand and increase sales. But if you don't build a social media strategy, you may find yourself falling behind your competitors.


You need to think about what you are going to do on your social media platforms. Are you going to post videos? Are you going to post photos? How often are you going to post? Are you going to answer questions? Are you going to promote your business?


When you are deciding how to use social media, it’s important to think about your audience. You can do this by creating personas. Personas are fictional characters who represent different types of people. It’s a good idea to make a persona for each of your employees. This way, you can talk to each individual in your business on their level.


You also need to make sure that you are interacting with your audience. This means that you need to interact with your audiences on your social media pages. You should post on your page, and you should respond to people who post comments.


In order to grow your social media followers, you need to be consistent and responsive. Make sure to update your posts frequently so that people know you are active and willing to engage with them. One more thing. You should think about the content that you are going to share on your social media pages. This can help you to keep your audiences interested.



Search Engine Optimization (SEO)


There’s a reason why local businesses use search engines to find customers and clients. It’s simple: when someone searches for something, people are more likely to buy something if they find a relevant result first.


Now, search engine optimization (SEO) is more than just knowing how to put keywords in the right places on your website. It's also about making sure your site is built for the search engines and is optimized for all devices. And it's more than having the keywords on your website.


Having the keywords on your website doesn't mean anything to the search engines. So, don't stop there. You have to make sure that your site is easy to navigate and load quickly. You need to make sure that it's responsive so that it loads and looks great on any device. If you can do all of these things, then you'll be more likely to rank well in search results.


You can start with your local search ranking, which will help you grow your business, but also get new clients and customers. How Local Search Engine Optimization Works Google is by far the most popular search engine, and it has a huge influence on where people look for local businesses.


When someone searches for something, they’re going to Google to find the answer, and if Google says that your website is relevant and shows your website first, then people are more likely to click through to your website and become a customer.


If you have a website that’s optimized for local search, you’ll see more traffic coming to your site than you would without SEO.


Search engine optimization (SEO) is the process of optimizing a website to increase the likelihood that the website will show up on search engines like Google and Bing when someone does a search for a particular keyword. For example, if someone is searching for a local plumber in your area, they might type "plumber" into the Google search box. If your business is listed as one of the results, you will receive more traffic than you otherwise would. That traffic is a direct result of optimizing your website for local search engine optimization.


Google is the most common search engine, and it receives most Internet searches.


There are also many different tools that you can use to help you optimize your website for local search.


As you can see, there are plenty of reasons why you should be using local search engine optimization to build your business. The more people who visit your site, the more money you make, and the more customers you can attract.



Create and or optimize your GMB account


Google My Business (GMB) is a free, comprehensive local business listing on Google, that allows businesses to add information about themselves, including contact details, hours of operation, location, and photos. There’s no limit to how much information a business can include on a single GMB listing.


There are some basic steps to take to make sure that Google My Business is set up to your advantage. For starters, there are a few settings that you’ll want to change. These include:


  • Step 1 – Create and optimize your Google My Business account
  • Step 2 - Set your Google Account to default to your Gmail Account
  • Step 3 - Verify your email address in your Google Account
  • Step 4 - Update your business name and/or description
  • Step 5 - Upload your logo and/or photo
  • Step 6 - Add your address to Google Maps
  • Step 7 - Configure and/or verify your hours of operation
  • Step 8 - List your contact info in the description
  • Step 9 - List your location on Google Maps
  • Step 10 - Create your website
  • Step 11 - Create your Facebook Page
  • Step 12 - Add phone numbers to your listing
  • Step 13 - Configure your reviews
  • Step 14 - Maintain your listing


The most important thing to keep in mind is that if your business has been in existence for three months or less, you may not have a listing yet. In this case, you should wait until you have received an email confirmation from Google that your business exists before you start taking the above steps.


You can claim your listing for free at http://business.google.com/mybusiness/claim. Learn more about Google My Business and request for our free GMB Optimizer guide.



Promote Your Business Online


This is the first and best tip for getting your business noticed. Having a well-developed website is absolutely essential in today’s online marketing world. Even if you don't have a large budget to pay for the design of your own site, there are many options available.


Whether you are just starting a business or have already been in the market for a while, you should have a website that serves as a digital storefront.


If you are considering hiring someone to help you set up a website, you need to decide how you want to market it. The best place to start is with online marketing. This allows you to reach your potential customers with a low cost advertising strategy. You can also reach them through social media, email marketing, and paid search ads. All these tactics can be considered in a strategic social media outreach plan.


Today, many people turn to social media platforms such as Facebook, Instagram or YouTube when looking for a local business or service, and it's no surprise.


Social media is used for nearly every form of marketing, from search advertising to email marketing, but its best use is as a way for businesses to engage customers locally, via social media.


By using social media to promote your business, you can attract new customers and build brand awareness at little to no cost. However, it’s important to note that using social media for marketing is very different than spamming customers. When marketing on social media, you’re only posting about your business or products in an effort to bring (new) customers in.



Create Video Ads


It’s no secret that video ads perform very well. In fact, according to Google’s own data, more than half of all smartphone owners use Google as their search engine. In fact, studies show that video ads outperform text ads by a whopping 15% in terms of click-through rates.


To get their name out, local business owners are creating videos to market themselves on YouTube and other social media platforms. "Videos are easy for people to watch." "If you’re trying to get your name out there, a video can give you an edge."


As a result, the local business should consider using video marketing tactics to help boost awareness of its services, products, and location. To start with, this type of advertising can be a low-cost and relatively easy to implement strategy.


With video marketing, your company can reach customers with content that’s much more engaging than static websites and images. Customers will view your video advertisements and appreciate your company’s professionalism.


With a video ad, you can communicate your message more clearly than any static image can. For example, you can make your message more memorable and increase the odds that a customer will respond by watching your video. In addition, your company’s website will benefit from the increased exposure that comes with being featured in the video.


Video marketing is great for promoting any kind of product. For example, you can create a video that shows a particular feature of a product or that showcases the benefits of a product. You can also use video to sell a service.


For example, you can create a video that explains how to use an electronic device. In fact, video can be an excellent tool for selling a service. For example, you can use video to showcase the quality of work that your car repair shop offers. Or, you can create a video that explains how to take care of an electronic device so that customers will trust you and be willing to leave it with you for repairs.


With video marketing, it's more likely to grab the attention of a potential customer.



In conclusion

I hope that you found these marketing tactics for local businesses to boost awareness tips helpful.



Curious how online marketing could help your organization reach its marketing goals?


Contact me if you want professional and effective online marketing activities for less money, grow your business and get more clients by filling out the form https://bit.ly/3p0bBS5 or book a zoom meeting at your convenience, https://lnkd.in/dj6svqRi and let me answer all your queries.


And as always, thanks for reading! Please feel free to share this post with your family, friends and colleagues. If you have any questions, please don't hesitate to contact me at peter@goonlinenow.co or visit our website https://goonlinenow.co/