5 Major Problems Entrepreneurs Face In Digital Marketing
Digital marketing is an important component to any online business, and when done well, can provide significant benefits. Here are 5 major problems entrepreneurs face in digital marketing. The problem with digital marketing isn’t the technology—it’s the mindset. Most people think the goal of digital marketing is to drive traffic. This is wrong. The real goal is to drive conversions. You can’t get conversions without traffic. But you can get traffic without conversions. This is where the mindset comes into play. If you only focus on driving traffic, you’re doomed. But if you understand that you need to convert traffic into leads and then into customers, you’ll be well on your way to a successful digital marketing strategy. Many entrepreneurs struggle with online marketing due to lack of knowledge or time. If you’re an entrepreneur looking to grow your business with digital marketing, here’s a quick checklist to help you out. Not Having a Plan Digital Marketing The first thing you have to understand about digital marketing, which is a vast subject in and of itself, is that there are no magic bullet solutions. There are no simple steps that lead you from point A to point B. There are no silver bullets. In fact, many digital marketing mistakes are made because of lack of planning. But how do you plan? Well, you can start by doing your homework. There are lots of resources out there to help you do your homework. Not Enough Experience Marketing and Sales Most entrepreneurs are not aware that they don’t have enough time to accomplish their marketing and sales goals. According to Go Online Now, the average small business owner spends 50 hours a week on marketing and sales. There’s no doubt you’re going to need help with your marketing and sales, so it’s important to understand what you’re getting into and how to make sure that you can actually do it. To that end, here are some tips to make sure that you can successfully run your own marketing and sales. Not Enough Experience “If you haven’t done it before, no one can teach you how to do it.” — Steve Jobs I recently read that in a post written by Peter Buijs who is the owner of Go Online Now, web design and digital marketing agency from the Philippines , who says he wants to “help small businesses get off the ground.” It sounds like a great goal. But when it comes to getting small businesses to grow, it’s absolutely critical that business owners understand how digital marketing works. I’m not saying it’s easy. It isn’t. But what if you had the chance to get a complete team of Marketing specialists from the Philippines for not even one average monthly salary that is paid in Western Countries? Not Enough Knowledge of Social Media Even if you’re a social media marketing expert, you need to constantly stay up to date on current developments. If you’re in business, you need to understand and apply all of the new tools and features that have been released over the past several years. As you’ll see in this post, it’s a major problem for entrepreneurs and small business owners who don’t understand how to approach social media marketing. The solution is simple: you need to continually update your knowledge of social media tools. If you’re not learning new things every day, you’re already behind. You need to be an active and informed part of the digital marketing landscape, or risk falling behind your competitors. Not Enough Technology As a business owner, it can be tempting to try to get everything you want done yourself. But in many cases, this means a lack of professional expertise and an inability to delegate tasks and responsibilities that require someone else’s experience and expertise. Technology is just one aspect of digital marketing. It’s a huge part of it. In fact, there are several types of technology that marketers use in digital marketing, including search engine optimization (SEO), pay-per-click (PPC), email marketing, analytics, mobile optimization, social media marketing, content marketing, and even website design. In conclusion I would like to mention two additional reasons why creating a digital marketing strategy is not only necessary, but also essential to business growth and success. First, it helps businesses manage expectations. Second, it helps businesses manage the ever-growing number of channels for reaching customers. Digital marketing strategy is not just for big companies. Small and medium sized businesses need to implement digital marketing strategies as well. And, if you want to grow your business, you need to focus on your core activities and outsource online marketing activities to specialists. Curious how online marketing could help your organization reach its marketing goals? Contact me if you want to grow your business, get more clients and spend less money on professional and effective online marketing activities by filling out the form https://bit.ly/3p0bBS5 or book a zoom meeting at your convenience, https://bit.ly/3TR3Wn6 and let me answer all your queries. Please let me know what you think in the comment section below. And as always, thanks for reading! Please feel free to share this post with your family, friends and colleagues. If you have any questions, don’t hesitate to contact me at peter@goonlinenow.co or visit our website https://goonlinenow.co Always happy to hear from you!
GOOGLE REVIEWS: 10 REASONS WHY THEY ARE SO IMPORTANT TO A LOCAL BUSINESS
Local businesses are finally waking up to the importance of reviews, and are starting to get involved in online reviews. Google Reviews are a great way to boost your online presence, increase sales, and make sure your customers are always happy. Google Reviews are still the No. 1 factor in deciding where you will visit to buy something local, according to a recent survey. A whopping 93 percent of respondents said reviews influence their decision-making when looking for local businesses. In addition, 83 percent said they were influenced by ratings on Google maps. And 69 percent of consumers trust reviews from friends and family. So, it’s no surprise that Google reviews are such an important factor in the customer experience for local businesses. Here are 10 reasons why Google reviews matter so much for local business: A Google Review is basically the online equivalent of walking into a local business, asking for service and getting the owner’s name. This is a great way to learn more about a local business and it’s something many people do when planning a visit to a place they have never been before. Google Reviews Show Off Your Business Google reviews are among the most important tools to help small businesses succeed. However, many local businesses don’t realize just how valuable they are and tend to underestimate the power they hold. Increase Conversions Google reviews have been shown to influence purchase decisions for local businesses. The most impactful review comes from someone who had a positive experience with a business and recommends it to others. This means that if Google reviews aren’t performing up to par for your local business, you should focus on your reviews. If you have reviews on your business page, make sure that they are accurate and filled out in a timely manner. Attract Clients To attract customers, you must create a good impression for both your business and potential customers. The best way to do that is to review your business online. When people see a positive review about a local business on Google, they are more likely to trust that business. They are also more likely to take action, such as calling a business or visiting its website, if the review is positive. Build Trust You may have heard the old saying that “word of mouth is still the best form of advertising.” There’s some truth to this, but a study from the University of California, Berkeley, found that the most influential factor in determining whether someone decides to visit a business isn’t word-of-mouth at all. Instead, customers’ decisions are influenced by how well a business presents itself on Google. In other words, Google reviews are more important than word-of-mouth. That’s why a strong local SEO strategy is crucial to building your reputation in your community and getting reviews on Google, Yelp, and Facebook. Establish Credibility If a business owner wants to attract potential customers, they must establish credibility. Google reviews play a vital role in establishing a local business’ credibility, according to studies. Google reviews provide objective, unbiased opinions from actual people who use the products and services that businesses offer. These reviews are valuable because they allow customers to get recommendations from other visitors. They are a trusted source of information, and Google reviews allow potential customers to get a sense of what a business is like before they contact them. Increase Referrals Google reviews are a goldmine for local businesses that want to get more reviews and better rankings on search engines. To get more positive reviews, businesses need to offer an excellent services to reviewers. Google reviews sites are also great tools for encouraging word of mouth. Customers are usually happy to share their experiences with friends, family, and other customers. Increase Traffic With the rise of mobile traffic, it’s more important than ever to ensure that your website can be found by searchers across all devices, including mobile devices. While Google may be one of the most trusted websites for local businesses, they aren’t the only ones who can provide search engine optimization (SEO) assistance. The competition to drive traffic to your site is fierce, so it’s important to be sure that you’re providing the best experience possible to your customers. Google reviews are an important part of that process. Earn Credibility Google reviews are a big deal for local businesses. According to a 2021 survey of over 3,000 local business owners in the United States, more than 90 percent of them said that the review system is crucial to their success. In fact, 72 percent of local businesses are concerned about negative reviews. Google reviews are the #1 source of information for local consumers, and reviews are the most important factor when deciding whether or not to visit a local business. And if people aren’t convinced by their own reviews, even the positive ones, then they aren’t likely to visit the store or restaurant. Become a Brand Reviews are the heart of Google. And if you don’t have any reviews, you aren’t going to show up. In fact, the first result that shows up on Google for any keyword search is a listing for the business itself. This is why it’s essential that you have positive, trustworthy reviews on your Google My Business page. Not only will you show up on the first page, but it will show off the image you’ve spent time making. Boost Local SEO Google reviews can be one of the most powerful ways to boost local SEO. In fact, some studies say that more than 30% of the ranking power of a local business comes from reviews. A Google review can be a good thing. Positive reviews can help you achieve higher organic rankings. Google uses online reviews when considering the placement of its local organic rankings. If you’re in the business of selling products, it’s important to understand how customers judge your product based on their experience. You’ll learn how to measure, monitor, and act on
5 REASONS WHY YOU SHOULD BE USING VIDEOS IN YOUR ONLINE MARKETING STRATEGY
There’s no denying that online videos have become an increasingly powerful part of the online marketing mix. But if you don’t think videos are right for your business, this article will show you why they’re a smart idea for you. There is no question about it, videos have taken over the internet. They’re the new face of marketing, the new way of selling. But as powerful and effective as they are, videos have been largely overlooked in recent years. People still haven’t gotten used to the fact that a picture is worth a thousand words, and it’s true, but if you aren’t using video in your online marketing strategy, you are missing out on the power of being able to get your message across without having to read a single word. Today, we’re talking about the importance of videos for both online and offline marketing, and 5 reasons why you should use them because it generates better results than all the other online marketing strategies combined. Videos are Easy to Make, Easy to Publish and Easy to Monitor Videos have become an increasingly popular marketing tool in the past few years. There are many reasons why videos have become so popular in online marketing. They are easy to make, easy to publish, and easy to monitor. Videos are easy to share and easy to embed. They can be used as a lead magnet or a content piece. They are also a great way to build trust with your audience, engage with your subscribers and build authority. Videos Can Drive Huge Numbers of Visitors to Your Site In fact, the amount of views that videos can drive is huge and there are many reasons why it’s a great reason to be using videos in your online marketing strategy. People are more likely to visit sites that feature video content than sites that don’t. According to a study conducted by Bright Edge and YouTube, if a site features video content, the odds that a user will visit it rise by 2,631%. On the other hand, the odds that a user will click a link to another site fall by 8 percent. Another reason is that people are more likely to engage with videos than text and images. Videos Can Increase Conversions by 50% or More The first step in determining whether or not to invest in video content marketing is to decide on what type of video content you plan on creating. Some options include: sales videos, explainer videos, case studies, testimonial videos, product demonstrations, video tutorials, and video infographics. Once you’ve decided on what type of video you want to produce, the next step is deciding on the video content format that is most suitable for your business. Popular content formats include video tutorials, case studies, and explainer videos. For those of you who don’t already know, videos can increase conversions by up to 50% or more. People don’t just watch videos online for no reason, they’re actually very interested in watching videos. So, if you’re looking to increase your conversion rate, why wouldn’t you put some effort into creating some compelling video content? Videos Allow You to Tell Stories People like to tell stories, and with video marketing you can tell a story of your product or service without even having to say a word. You can convey a lot of information through a visual medium and show people why your product or service is the best option for them. Video allows you to explain a complicated concept in an easy to understand way, it lets you tell stories, and it allows you to build trust. All of these are important because if you can’t establish trust and credibility with your audience, they’ll never buy from you. Videos Can Attract High-Quality Traffic from YouTube and Other Video Sharing Sites One of the best ways to attract high quality traffic to your website is by using videos in your marketing strategy. Videos allow you to show the products and services you offer in a much better way than static images ever could. Videos are a proven method to increase traffic and sales. In fact, many people say that content marketing is the best kind of marketing, since the content itself is free. Video is a great tool for generating traffic and conversions. Not only does it help you build credibility, but it also allows you to attract high-quality traffic from sites like YouTube, Facebook and Instagram. In Conclusion If you’re a regular reader of this blog, then you’ll know that we’re big fans of videos. We love seeing our clients take their blogs and turn them into great looking video tutorials. So when we’re asked for our advice on how to use videos in your online marketing strategy, we can’t help but give them the answer that they’re asking for! Below, I’ve put together a list of our top 5 reasons why you should be using videos in your online marketing strategy. Don’t wait any longer and get started today. – Videos Are Visual We all like to see. We like to see images, especially video. People like to watch. That’s why many of us have chosen to consume content through video, rather than text. Our brains are wired to absorb visuals better than words. If you’re looking for a way to reach new customers and improve your marketing, video is the way to go. – Video Is Highly Relevant When people hear about the term “video marketing,” they may think it’s a marketing tactic that is out of date, or that they can’t compete with. The truth is that it’s a very relevant tactic. Video is one of the most effective types of content, and it has a huge impact on the success of your business. – Video Can Be Used At Any Stage Of Your Marketing Strategy The days of spending months building a website are over. Video can now be used to engage people at any stage
THE 7 WAYS TO USE FACEBOOK PIXEL AND THE COST SAVINGS
The number one reason businesses fail in using Facebook ads is they’re using old methods to measure performance. Facebook Pixel is a unique tool that helps webmasters track the success of their ads. Here are seven ways to use it. When a Facebook ad clicks, Facebook’s algorithm evaluates whether it can make money off that click, and it might not pay to display an ad on the person’s page if it thinks that the ad isn’t likely to generate enough revenue. So it may turn off an ad for you and stop showing ads on your page entirely. To counteract this and get more of a return on investment for your ad spend, you can use Facebook pixel and data from your website to see where people come from, what they’re doing when they land on your website and what kind of device they use to visit. Facebook says that the more information you have about your visitors, the better you can target your ads. When was the last time you thought about how much you paid for Facebook pixels and traffic tracking? It can be easy to overlook the fact that you’re paying a price to get your marketing messages seen by your fans and customers. So if you’ve been using Facebook pixels to track traffic and conversions without really considering your cost per click, you might be surprised at how much money you’re actually wasting. This blog post will give you seven ways to save money on Facebook pixel ads, and show you how to find out what your actual costs are. It’s not that Facebook pixel pricing is so complicated. It’s that some companies simply don’t know the answer to their question. They think they’re saving money but they aren’t. You need to know what you’re paying for and you need to be sure you’re getting your money’s worth. Facebook pixels help you track your online marketing ROI, so you can get more customers from fewer clicks. How to use Facebook pixel effectively We are all aware that Facebook pixel is a powerful tool to track conversions and improve conversions on our website. However, we can’t fully utilize the power of Facebook pixel without considering its cost. With the power of Facebook pixel comes the power of tracking user activity on your website. Tracking user activity allows you to see exactly how visitors engage with your website content, as well as how they navigate around the site. This helps you to understand what content they are interested in, what pages they are viewing and even what type of device they are using. This helps to ensure that your conversion rates increase because you are delivering the optimal user experience. The Facebook pixel is a tool that enables you to create custom audiences within Facebook that are used for advertising. It is a very useful tool for marketing purposes. For example, you can use it to determine which types of people have purchased a certain product or service. Then you can target those audiences with Facebook ads. Because this tool is very helpful for marketers, it has gained popularity quickly. The pixel is one of the more common tools used for Facebook marketing. It allows you to track your conversions and use the data to improve your marketing campaigns. Save money This is a great way to save money, because you don’t need to pay $100/month for Google Ads to test your products or services. The Facebook Pixel is a tiny piece of JavaScript that gets loaded into every single page of your site and records data about what people are doing and where they are when they click on a button to get the product or download your content. So if you’re getting visitors from Facebook, you can see if people are clicking on your ad to get more information about your products or services. How to track conversions One of the most powerful tools to use to track conversions with Facebook is the Facebook pixel. The Facebook pixel allows you to track the behavior of your website visitors. You can do this by creating unique code in the source code of your website. How to create a Facebook ad campaign Here is a sample Facebook ad created using Facebook Pixel. You’ll need to log into your Facebook Ads account and navigate to the Audience tab. Select “Facebook Pixel” from the list of ad units and choose the audience from which to run the ads. Once you’ve determined your primary objective and found the best type of content, you can start creating a Facebook ad campaign. To create a Facebook ad campaign, first log into Facebook Ads Manager. Click “Create Campaign” at the top of the screen. Enter a description for your campaign, select a location, and click the blue “Next Step” button. From there, choose a product or offer for your campaign. Set a budget and set a timeframe. Then, add the audience, and begin creating your ads. How to get more clicks on your ads With Facebook Pixel (Facebook’s advertising platform), you can set up a click-through URL with a single line of code. This code creates an invisible cookie that records user interactions on your website and tells Facebook which ad to show when a user logs in to Facebook. With this technology, Facebook is able to deliver better ads to users and improve your overall ad campaign performance. Facebook pixel is very easy to implement and it will take just five minutes to get started. How to track a website visit and save money If you want to see what people are clicking on while on your site, Facebook Pixel makes it easy to track their actions on your site and save valuable money. By enabling Facebook Pixel, you’ll be able to track how users interact with your page and gain more insight into your visitors’ behavior and interests. If you’re looking to track website visits and save money with Facebook Pixel,
5 THINGS TO AVOID FAILURE IN SOCIAL MEDIA MARKETING
While social media can be a powerful way to boost your brand’s presence, there are five things you should avoid in order to get the most out of it. In this blog post, we’ll look at 5 things to avoid failure in social media marketing. This is a very important post to read, so don’t miss out on it. I have seen many businesses fail because they didn’t realize the importance of social media in promoting their products or services. It’s important that businesses understand the different platforms and their uses. In today’s day and age, social media has become a necessity for every business that wants to succeed. There are many businesses out there that still think social media is a fad and will fade out with the next generation. We have to be careful that we don’t fall prey to that thinking and fail to realize its value. Here are some social media marketing mistakes to avoid so you can be more successful with social media marketing. Failure to Plan If you’re new to social media marketing, you need to plan. Without a plan, there’s a good chance you’ll spend a lot of time doing things you don’t want to be doing. These activities include posting too many links on Twitter, for example. There’s a good chance you’ll start sharing random stuff just because you can. It happens all the time. When I started blogging, I did the same thing. It’s human nature to share what we think people will enjoy. The problem is that you’re not necessarily sharing content that adds value to your audience. If you’re constantly posting content just because you want to post something on social media, you’re probably wasting a lot of your time. I have seen the same mistakes being made in social media marketing and I am sure that you have as well. If you are not sure if what you are doing is working then take some time to analyse your results. See how people respond to your content, how many followers you are getting and who they are. Use analytics tools to see what type of posts perform better. You may find that certain types of content, such as those that provide a link to your product, don’t perform as well. Failure to Monitor Social media is a crowded space and there is always someone trying to take over the market place. It is not enough to just be on the social platform of your choice. You need to monitor the performance of your campaign. This includes analyzing the amount of followers, likes, comments, shares, etc. and making sure that you don’t fall into any of the common pitfalls. To do this you must understand what drives people to engage with your brand on social media. Then, you should look for opportunities to provide value to your audience. By providing value, you will increase your follower base, which increases the chances that your brand will be found. Failure to Measure You know what social media marketing is, right? It’s a series of marketing tactics that include things like advertising and paid search that are done on social media sites. The big question is, why do we use it? One reason is because it’s free, but there’s another way to look at it. Do you want your business to be successful? Is it a good investment for your company? With any marketing campaign, it’s crucial to understand the metrics. It’s the same for social media. It’s also very important to keep in mind that the effectiveness of your marketing strategy can be affected by the amount of traffic you receive. To build an effective social media marketing campaign, measure and adjust accordingly. A failure to measure is one of the main things you must avoid if you want to achieve success in social media marketing. To measure social media marketing, you need to use the appropriate tools. They should be used to gather and analyse the data and statistics that will allow you to understand what is working and what isn’t. You must be able to compare your efforts in one channel to those in another. And you need to understand how you can improve your efforts. Failure to Act The more time I spend working on social media marketing and strategy, the more I see failure to act on social media a big things to avoid in social media marketing. As part of my ongoing commitment to helping people build a successful (online) business, I’m going to share with you this list of 5 things you should NOT do in your social media marketing. In social media marketing, failure to act is a things to avoid. This is a simple tip, but also an important one. If you do nothing, your social media presence may wither away, just like a plant left to die without water. The same goes for a social media profile. It needs content to thrive and grow. Content, after all, is the fuel that drives social media marketing and makes it worth it. Failure to Grow A thing to avoid in social media marketing, just like in real life, is staying stagnant. When you build a following, it’s easy to feel content with that. But you don’t want to let it rest on its laurels. There are things to do every day to keep building your brand and audience, whether it’s posting on Facebook or using Twitter. In fact, one of the things to avoid in social media marketing is letting your growth stall. In this case, that means making sure that you’re always looking for new ways to grow your social media presence. Your business should always strive to make its presence known. This doesn’t mean becoming a spammer, but instead of trying to gain attention for your brand and/or company all by itself, you should be looking for ways to amplify your efforts. This means reaching out to others who are working
6 REASONS YOUR BUSINESS NEEDS A FACEBOOK ADS STRATEGY
Most small businesses fail because they don’t know how to implement a Facebook strategy. Social media marketing services Philippines has become one of the most effective ways to generate traffic, leads, and sales for businesses of all sizes. If you’re ready to take advantage of Facebook’s advertising platform, but don’t know where to start, then you’re not alone, you can look for SMM services or a digital marketing agency in Philippines to help you out. There are a lot of companies out there using Facebook ads to great effect, and some have made a ton of money. While you’re certainly going to want to see how much money you can make on Facebook ads, you’re going to want to make sure that you’re using the platform in the right way. By following some basic strategies, you’ll ensure that you’re not wasting any money or missing out on opportunities to generate sales. In this post, we’ll discuss six reasons why you’ll want to be using a Facebook ads strategy. There are many reasons why businesses should use Facebook Ads, but here are 6 good ones: Builds Awareness Promotes Conversion Boosts Brand Awareness Generates Leads Increase ROI and Profits Grow Your Audience by Targeting the Right Market Builds Awareness You might have an interesting product or service, but if no one knows about it, no one will want to buy it. For example, I didn’t realize until I started my own business that people in Canada, USA and even the rest of the World could buy my services. This means that I needed to build awareness and brand recognition across the country before I could sell anything. The first step in this process is to start by building awareness through advertising on social media sites like Facebook, Instagram, Twitter, and LinkedIn. By targeting groups and communities related to your industry, you can begin to engage potential customers, and build awareness about your product or service. Promotes Conversion For many businesses, converting customers is an important goal. However, Facebook advertising and conversion tracking can be difficult to master, especially if you’re just starting out. To get the best results from your efforts, you need to understand why people are leaving your site and where your customers are coming from. The conversion process can be broken down into three phases: awareness, interest, and action. Each of these phases is critical to getting conversions. Boosts Brand Awareness When brands use Facebook ads, they aim to boost brand awareness and increase sales. That means they’re targeting people who are already familiar with your business, but may not know you very well. For example, you can target people who live in the city where your store is located, but live outside of that city (because they don’t live locally), or you could even target people who live outside of the country. You can also target people based on their gender, age range, relationship status, or the kind of pages they like to visit on Facebook. The latter allows you to hone in on a specific audience you want to reach, making your ad more likely to be seen. Generates Leads The purpose of this strategy is to reach people who are interested in your products or services but who don’t currently know about them yet. The goal of the Facebook Ads strategy is to convert the leads you generate into customers and ultimately, recurring revenue. To make this happen, your strategy needs to be built around conversion goals such as: generating new leads (for example, by targeting new leads), getting existing leads to take action, or getting existing customers to buy more. Increase ROI and Profits A business, for example sell your products online, must have a strong social media presence if it wants to increase its profit margins. Today, a large percentage of consumers shop online for goods. Many use online forums and communities to look for products and services. Some of those users will even make purchases based on their findings. So, if you don’t have a strong social media presence, you’re missing out on potential customers who are just waiting to buy from you. It’s estimated that a small business’s average profit margin is 7%, which is why every business owner should have a strategy for increasing ROI and profits. A Facebook ads strategy is one of the most powerful tools available to help businesses grow and reach their goals. Grow Your Audience by Targeting the Right Market While social media marketing can be a great opportunity to engage with your audience, it’s also a way to reach new customers. Your social media audience is made up of people who are already interested in your business, and if you’re not reaching them directly, they’re not likely to take an action that could benefit you. One way to grow your audience is to target the right market is a reasons your business needs a Facebook Ads strategy. In conclusion Facebook ads are a great way to promote your products and services on a platform that is already familiar to your customers and prospects. Facebook ads are also a proven tactic for driving traffic and leads to websites and landing pages. And it’s one of the most affordable advertising channels. Facebook’s ad platform is constantly changing so it is important to stay updated on the latest updates. And once you have a strategy in place, it will help keep you from making common mistakes. Curious how online marketing could help your organization reach its marketing goals? Contact me if you want professional and effective online marketing activities for less money, grow your business and get more clients by filling out the form https://bit.ly/3p0bBS5 or book a zoom meeting at your convenience, https://bit.ly/3TR3Wn6 and let me answer all your queries. And as always, thanks for reading! Please feel free to share this post with your family, friends and colleagues. If you have any questions, please don’t hesitate to contact me at peter@goonlinenow.co or visit our website https://goonlinenow.co/
HOW TO GAIN MORE CUSTOMERS – 6 STEPS TO CUSTOMER SUCCESS
Do you want to gain more customers to your business? Then you need to attract more customers to your business. The first impression is the only one you’ll get. If you want to build a customer base, you have to put a lot of effort into building trust in your brand, products and services. By having a good first impression, you can quickly win new customers. We recommend using this system to ensure your brand, products, and services are always performing well, as a customer’s expectations are always a bit different. Most business owners struggle with one thing—keeping their current customers happy and satisfied. It’s no surprise that customers are quick to abandon businesses that are unresponsive, not transparent, or just plain bad at what they do. In fact, if you want to build a long-term, profitable business—you need to make sure that you keep your existing customers happy. What is the secret to getting more customers? It isn’t hard to figure out. You have to give away valuable information. When you do that, customers flock to you. Know your Now Customer If you don’t know who your customer is, how will you be able to design or tailor your services or products to meet their needs? If you don’t know who your customer is, how will you be able to design or tailor your services or products to meet their needs? Knowing your customer is a critical piece of any business strategy. Whether you sell directly to them or sell a product they’ll be using, it’s important to understand their needs, desires, wants, and fears. Once you learn who your customer is, you’ll know what type of message appeals to them. The better you know your customer, the more effectively you can communicate with them. Do you know your customer? If not, here are some suggestions for you to consider. Know your customer’s name and contact information. The first thing you need to know is your customer’s name and address. This helps you to design and customize your services to meet their needs. You’ll also be able to mail them a catalog or an order form to follow. Learn about your customer’s business. When you ask your customers about their businesses, you’ll get valuable information about their marketing strategies and their business processes. You’ll be able to learn about their target markets and competitors. This will allow you to create a marketing plan that best fits their needs. Understand your customer’s lifestyle and interests. When you speak with your customer, be sure to pay attention to their interests, hobbies, lifestyle, and preferences. These are all things that will help you to create a marketing strategy that will appeal to them. Know the competition. The next thing you need to know is your customer’s competitors. They may offer a similar service or a similar product. You’ll also need to know what other services or products they may offer. By knowing your customer’s competitors, you’ll be able to offer them a unique, differentiated product or service. You’ll be able to provide them with a competitive advantage over the competition. Know your customer’s needs. The last thing you need to know is your customer’s needs. You can meet their needs by offering them a new, innovative product or service. For example, if your customers are parents, you might want to offer them a program or an app that would help them to keep track of their children. Always keep in mind your customer’s budget. If you want to sell them a product or service, you’ll have to make sure that you can deliver the product or service within their budget. You can find out their budget by asking them how much they’re willing to spend on their services or products. Develop a relationship with your customer. Once you know who your customer is, the next step is to develop a relationship with them. This means that you’ll have to meet with them on a regular basis and discuss with them the changes that have occurred since the last time you met. This way, you’ll be able to understand your customer’s needs and identify new opportunities to add value. Build your brand. The next thing you’ll need to do is to build your brand. You’ll have to promote your brand. You’ll want to create a recognizable, distinct identity for yourself. You’ll also want to make sure. Analyze their problems The first step is to find out if your product is solving a problem for your customers. Find out what the customer wants to change, what they want to eliminate, or what they want to get better. You need to learn about your customers’ needs and problems. You can do this by asking them directly or by conducting surveys. Once you understand their pain, you can then take the next steps to analyze your customers and figure out why they are in pain. To make sure you’re targeting the right people, conduct surveys to find out who they are, what they want, and why they want it. Descriptive copy To make a product or service seem appealing and interesting to a potential customer, descriptive copy helps sell the product in a variety of ways. By describing a product or service in a way that makes the reader feel more knowledgeable, more connected, or more like the product or service would suit their needs or preferences, descriptive copy can be an effective tool for selling products online. Descriptive copy can help to sell your product or service by helping the reader understand what the product is or what the product does better than any other description on the web could. It can also help the reader see what benefits they will receive from using your product or service. The purpose of your descriptive copy is to show your customer the advantages of buying your product. This copy should describe the benefits of your product or service. It should answer the question, “Why should I
HOW TO MAKE SOCIAL MEDIA WORK FOR YOU (AND YOUR BUSINESS)
When social media started, most marketers were skeptical about its potential, and some still are. But, social media is now one of the fastest-growing channels for companies to market their products or services. Social media can be a great way to generate awareness about your business and build relationships with potential leads. But social media can also be a waste of time and money unless you know how to use it effectively. In this blog post, I’m going to show you how to create an easy-to-manage social media presence that will help your business. Choose the right Social Media Channels If you’re looking for a successful social media strategy, it’s important to choose the right channels. Most brands that want to build a strong online presence rely on social media for marketing purposes. While some social media platforms offer advertising opportunities, others are more focused on sharing content. Here’s how to choose the right channels for your brand’s goals: Set up your profiles Now let’s talk about those profiles. These aren’t just for bragging rights. A profile is a snapshot of who you are and what your brand stands for. A profile doesn’t have to be lengthy. It can be simple, concise, and to the point. If you’re just getting started with social media, think about your mission/vision statement, niche, goals, and what service/product you deliver. You can use that information to fill in your (business) profile. For example, I have a business profile that includes things like what is my business about, who I serve, and what services I offer. A professional profile can include things like my education and the companies I’ve worked for. Optimize your profiles The next tip is a bit counter-intuitive, but it’s key to optimizing your social media profiles for the right audiences. While most marketers assume that the more followers you have, the more successful you will be, that simply isn’t true. The number of people following you doesn’t really matter—it’s the people who are likely to engage with you that really counts. So, instead of trying to grow your follower count, focus on growing your fan base. Once you’ve got a good size audience, start paying attention to the messages and comments that you receive and respond to them accordingly. Share your content One of the most important parts of social media marketing is the content you share. If you share high-quality content and provide value in the process, people will respond positively. If you share low-quality content, you could actually harm your brand. High-quality content is what makes social media useful, it helps businesses build relationships and gain leads and followers. Manage your comments Social media marketing includes all types of posts on social media networks such as Twitter, Facebook, Instagram, and LinkedIn. These posts include tweets, status updates, pictures, links, videos, and blogs. With social media, you don’t have to do everything yourself. But you still need to be present. Even if you hire someone to run your social media, you need to monitor it frequently to make sure your customers are interacting with you. I can’t overstate the importance of responding to comments in a positive manner. Comments can add a lot of value to your content, but they can also be a big negative if you aren’t careful about handling them. People expect you to respond, and when you don’t, you start to lose credibility. You’re missing a huge opportunity to build relationships and develop new business. Build your audience In the beginning, you might need to build up your social media presence slowly and steadily if you’re trying to reach out to people who aren’t already familiar with you. The idea here is to establish yourself as someone who is trustworthy and reliable, someone who can be trusted to deliver quality content and provide valuable insights and tips. The longer you’re active on social networks, the more your following will grow, and the more you’ll be recognized as a legitimate influencer. A smart entrepreneur spends more time and money building her audience than she does promoting herself, and only then does she start to promote herself. Once she has an audience, she then gets to spend her precious time and resources promoting and telling stories about herself, and her brand, that her audience finds interesting, valuable, and engaging. Respond to comments In social media, reciprocity is most often seen when someone responds to a comment made by another user. The rule is simple: always respond to others when they comment on your content. The reason for this is that most people enjoy feeling that they have been acknowledged and appreciated. In fact, there’s a term for this — the “warm glow.” By responding to comments, you increase the chances of a warm glow. In order to keep people coming back to your page and interacting with you, you have to show them that you’re approachable. In the same vein, you have to be careful of what you choose to talk about, too. People don’t just post mean things online. They say nice things too. So you need to have a good sense of yourself and know what you’re talking about when you’re online. Engage with other users Social media has been touted by some of the most popular brands on the web as a way to boost their reach, build brand awareness, engage with customers, and increase conversions. But there’s a catch—it requires real effort and attention. The thing is, social media doesn’t happen automatically; it takes time and effort to build your community and grow your audience. Drive traffic to your website It’s no secret that social media is the main driver of traffic to websites. It’s also no secret that using social media effectively will allow you to build a relationship with your audience on social media. By building an audience and following on social media, you’re setting yourself up for success on the web. You’ll be able to engage with your audience, build
