10 REASONS YOU SHOULD SAY ‘YES’ TO SOCIAL MEDIA MARKETING
From building relationships and earning trust, to expanding your network and increasing visibility, social media marketing is a powerful tool for building relationships and driving sales. For many businesses, social media marketing is a major part of their overall strategy. It’s great for generating leads and driving traffic, but what’s the real value? How does social media fit into your broader marketing plan? With so many platforms out there, it’s hard to know where to begin, but don’t worry—you’re about to learn ten reasons why you should say “yes” to social media marketing. In this blog, I will show you 10 reasons why you should use social media marketing to get more traffic, leads, and clients. Improve Your Credibility What you say and how you say it online can have a major impact on your business. One of the most powerful strategies for boosting your credibility is to practice authenticity. People who appear authentic online aren’t always seen as credible by others. In fact, some people may even assume they don’t know what they’re talking about because they sound so genuine. There are a lot of ways you can build credibility online and boost your social media marketing efforts. Start by using the tools and resources that make you appear authentic and sincere. Increase Leads and Sales So if you’re looking to increase leads and sales as a result of social media marketing, it’s important to consider the following: Is there a high probability of success? Can your customers find your social media presence? Are you ready for the increased competition that you may face if you expand into new channels? What is your return on investment (ROI) goal? Finally, how much can you afford to spend? Letting You Win Over Your Competitors in Social Media Marketing Social media marketing, or SMM, has been growing exponentially over the last few years. With the advent of smart phones and mobile Internet usage, we’ve seen the use of social media skyrocket. According to Business 2 Community, there are currently more than 1.5 billion social media users worldwide. We’ve seen the emergence of new trends, including microblogging and social bookmarking sites, which have grown to dominate our digital lives. To be successful, you need to think carefully about how your strategy will win over your competition. For example, if your goal is to drive more traffic to your site, it might be tempting to run an aggressive SEO campaign. However, if you’re thinking about this too soon, you might not fully understand how Google algorithms work. You Can Increase Search Rankings I am a big believer in using social media marketing for increasing search rankings. With the use of hashtags and keywords, businesses can increase their search visibility and drive customers back to their site. I recently had a client who wanted to rank higher for a particular keyword in Google. This client had been using Facebook for years but didn’t have a website and was wondering if they should have one. I told them that if they wanted to rank higher, they needed to start a Facebook page for their business. Then I helped them understand how to use Facebook to drive traffic back to their site. By using SEO strategies, social media marketing provides the opportunity for businesses to get the maximum exposure for their business, brand, and products. So, if you have an online presence, it’s a smart move to take advantage of this resource. According to the latest statistics, 74% of people who search on Google expect to see the businesses that are on social media in the top results. You Can Engage With Influencers Influencers have a unique perspective, and by tapping into that, influencer marketing can be used to target specific audiences based on their interests, hobbies, demographics, and any other information you know about them. Using influencers in social media marketing is a great way to help get your message in front of people who already love your brand and want to see more from you. You Can Earn Brand Reputation Every brand that says “yes” to social media marketing earns brand reputation, no matter how small the size. It’s very easy to achieve when you take the right approach and plan the whole campaign properly. With social media, you can reach thousands of people all over the world at any time of the day, if you choose the right platform. For example, Facebook enables you to reach more than 2.9 billion monthly active users around the globe. You Can Generate New Content Ideas We all need a fresh idea of content to share. This is where social media marketing is so helpful. Social media allows you to engage with your audience, listen to their ideas, and give them a reason to come back. You Can Both Grow Your Personal & Business Connections It’s hard to say no to social media marketing, but if you don’t take the time to figure out who is interested in what you are doing, you’ll lose out on opportunities to connect and build relationships. Here’s a little secret for you: You can make all kinds of connections without creating a Facebook account or tweeting. Just think about the connections you make on the street. Think about the people who share your hobbies and interests. your coworkers and friends. your spouse and family. your church. Think about your local community. There’s a ton of potential networking to be had, but the key is to be aware of it. You Can Expand Your Reach Social media has become an integral part of marketing. Whether it’s on Facebook, Twitter, Google+, LinkedIn, Pinterest, or a combination of sites, social media can help a company expand its reach. In addition, social media marketing can be a powerful tool for keeping customers informed, engaging them with new products and services, and helping businesses answer questions about their business. You Can Grow Your Business Social media marketing is a great tool for growing a business. The
