There’s no denying that online videos have become an increasingly powerful part of the online marketing mix. But if you don’t think videos are right for your business, this article will show you why they’re a smart idea for you.
There is no question about it, videos have taken over the internet. They’re the new face of marketing, the new way of selling. But as powerful and effective as they are, videos have been largely overlooked in recent years. People still haven’t gotten used to the fact that a picture is worth a thousand words, and it’s true, but if you aren’t using video in your online marketing strategy, you are missing out on the power of being able to get your message across without having to read a single word.
Today, we’re talking about the importance of videos for both online and offline marketing, and 5 reasons why you should use them because it generates better results than all the other online marketing strategies combined.
Videos are Easy to Make, Easy to Publish and Easy to Monitor
Videos have become an increasingly popular marketing tool in the past few years. There are many reasons why videos have become so popular in online marketing. They are easy to make, easy to publish, and easy to monitor. Videos are easy to share and easy to embed. They can be used as a lead magnet or a content piece. They are also a great way to build trust with your audience, engage with your subscribers and build authority.
Videos Can Drive Huge Numbers of Visitors to Your Site
In fact, the amount of views that videos can drive is huge and there are many reasons why it’s a great reason to be using videos in your online marketing strategy. People are more likely to visit sites that feature video content than sites that don’t. According to a study conducted by Bright Edge and YouTube, if a site features video content, the odds that a user will visit it rise by 2,631%. On the other hand, the odds that a user will click a link to another site fall by 8 percent. Another reason is that people are more likely to engage with videos than text and images.
Videos Can Increase Conversions by 50% or More
The first step in determining whether or not to invest in video content marketing is to decide on what type of video content you plan on creating. Some options include: sales videos, explainer videos, case studies, testimonial videos, product demonstrations, video tutorials, and video infographics.
Once you’ve decided on what type of video you want to produce, the next step is deciding on the video content format that is most suitable for your business. Popular content formats include video tutorials, case studies, and explainer videos.
For those of you who don’t already know, videos can increase conversions by up to 50% or more. People don’t just watch videos online for no reason, they’re actually very interested in watching videos. So, if you’re looking to increase your conversion rate, why wouldn’t you put some effort into creating some compelling video content?
Videos Allow You to Tell Stories
People like to tell stories, and with video marketing you can tell a story of your product or service without even having to say a word. You can convey a lot of information through a visual medium and show people why your product or service is the best option for them. Video allows you to explain a complicated concept in an easy to understand way, it lets you tell stories, and it allows you to build trust. All of these are important because if you can’t establish trust and credibility with your audience, they’ll never buy from you.
Videos Can Attract High-Quality Traffic from YouTube and Other Video Sharing Sites
One of the best ways to attract high quality traffic to your website is by using videos in your marketing strategy. Videos allow you to show the products and services you offer in a much better way than static images ever could.
Videos are a proven method to increase traffic and sales. In fact, many people say that contentmarketing is the best kind of marketing, since the content itself is free.
Video is a great tool for generating traffic and conversions. Not only does it help you build credibility, but it also allows you to attract high-quality traffic from sites like YouTube, Facebook and Instagram.
In Conclusion
If you’re a regular reader of this blog, then you’ll know that we’re big fans of videos. We love seeing our clients take their blogs and turn them into great looking video tutorials. So when we’re asked for our advice on how to use videos in your online marketing strategy, we can’t help but give them the answer that they’re asking for! Below, I’ve put together a list of our top 5 reasons why you should be using videos in your online marketing strategy. Don’t wait any longer and get started today.
– Videos Are Visual
We all like to see. We like to see images, especially video. People like to watch. That’s why many of us have chosen to consume content through video, rather than text. Our brains are wired to absorb visuals better than words. If you’re looking for a way to reach new customers and improve your marketing, video is the way to go.
– Video Is Highly Relevant
When people hear about the term “video marketing,” they may think it’s a marketing tactic that is out of date, or that they can’t compete with. The truth is that it’s a very relevant tactic. Video is one of the most effective types of content, and it has a huge impact on the success of your business.
– Video Can Be Used At Any Stage Of Your Marketing Strategy
The days of spending months building a website are over. Video can now be used to engage people at any stage of the buying cycle, from interest to purchase. With the right planning and strategy, videos can increase your conversion rates, and help you get more leads and customers.
– People Like To Watch Videos
Videos can capture your audience’s attention better than any other type of content. People want to watch them.
Curious how online marketing could help your organization reach its marketing goals?
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