WHY YOU NEED A PERSONAL WEBSITE





by Peter Buijs
April 2, 2022



Every single entrepreneur needs a personal website to tell their story and serve as a marketing platform for their business.


But, what about those who don’t have the time or money to build their own? Or, what if you don’t want to create your own website? You can easily hire a web design agency to build a professional, beautiful personal website for you.


Your reputation — or lack thereof — is not something that comes up when people search you. However, whether they find you through an article, a friend recommendation, or something else, you do have some control over how it shows up in Google.





Creating a personal website is the best way to take control of your online reputation.


The question is not if, but when will your personal brand be considered a vital part of your professional life? It’s already happening.


According to the latest studies by Google, 74% of employers want to see a website with your name and contact information before they even consider you for a position.


In a recent survey conducted by the Association of Certified Professional (ACP), 80% said they were contacted by job hunters, candidates or others looking for work.


The best way to reach out and meet the demand is to have a personal website.


This blog post explains the top 5 reasons why you need a personal website, and offers some simple ways to start having one today.


Build a Strong Online Identity

Personal websites have become more important than ever in the digital age. People no longer trust Google to provide reliable search results, so if they find something on the internet, they want to know where the information came from.


There are a few reasons why personal websites are becoming more important.


Firstly, people like to share information and news online. Personal websites allow people to do that in a safe way, because a website is a place that people can share information about themselves, without worrying about being judged or misjudged.


Secondly, people like to control what information is shared online. Personal websites help people build a strong online identity. It's important to start a personal website, it shows that you are a professional and have some authority around your product or service. A personal website should be customized to your industry and target audience. Most importantly, your website should serve as a place where you can build your online presence. It's the ideal place to connect with your customers and build trust with your audience.



Keep Yourself Out of Google Search

Whether you are looking for a job or sell products or services, having a personal website can mean the difference between success and failure for your job search or business.


Many employees and companies are turning to Google to search for a product or service that they need, and if they don’t find it on your site, they may click away and look elsewhere.


In addition, people are more likely to buy from someone who appears to be more professional. A personal website helps you stand out from the crowd, and gives you an opportunity to brand yourself, build trust and establish credibility.


You probably don't want people Googling your name, so why should you make a personal website? Well, you may have already Googled yourself but you might not have known it was happening.


Maybe you used an online service that automatically generates a searchable archive of your web presence, like your blog, social media, or even your email. Even if you haven't, every time someone searches your name, your search results may show up, and that could affect your reputation and credibility.



Be sure to connect with the audience that are important to you

Your website is a powerful marketing tool that provides you with the opportunity to connect with the audience that are important to you and build loyalty through personalized communications.


It’s where your name and brand is found. It’s where your name and or your business is presented to the world. It’s where you share your story. The power of a website, however, is not limited to creating a place for customers and prospects to connect with you, it’s also about engaging them in a way that will encourage them to act.


To accomplish this, you must know your audience and how they like to be engaged. You must engage them in a way that makes you interesting and or make them feel important to you and give them a reason to contact you or return to your site.



Make sure Your Personal Website is Mobile-Friendly

Today, over half of all internet traffic comes from mobile devices. If you don't have a mobile-friendly website, your business is missing out on a huge chunk of potential customers.


A personal website has several advantages over a business website. Most obviously, you can tailor the site to your specific needs, and update it easily. However, there's another reason to build a personal site that's not widely known, according to research from Webtrends: People tend to spend more time looking at personal sites than they do business sites.


Having a mobile-friendly personal website will help you get discovered on the search engines and improve your conversion rate. When you have a mobile-friendly website, you can focus on the user experience instead of your website’s technicalities.


There’s no doubt that mobile-friendliness is essential to a strong online presence, and it's also something that is quickly changing. In case you need help, reach out to digital marketing agency in Philippines for responsive website development services and mobile friendly website development services.



Stay on Top of Your Marketing Plan

Having your own website that is personal and customized to you is essential. Whether you are a job seeker, a working professional, a B2B or B2C company, you need a personal website to reach your target audience.


You can’t just rely on the platform that you’ve been using with your social media marketing campaigns. The site should also include content and design that reflects who you are and what you do.


The Content on Your Site Matters. A poorly designed website can kill your search engine rankings. That’s why it is so important that your website looks like you.


It’s easy to get caught up in the technical details of how a website looks and functions, but at the end of the day, you need to be able to sell yourself.


The more attractive your website, the more people will want to learn more about you and what you do. Hire a professional designer or developer to create a great website for you. We can help you create a website that works.



What Should Your Personal Website Tell Your Audience

The Internet is full of opportunities to create a presence for your audience, but your personal website is all about you. You need a site that tells your story. This means it must do three things:



1. Provide an overview of who you are and what you do


Your website should tell your audience who you are and what you do. In the simplest terms, that means you need to tell people why they should care about you and your products or services.


If you're just starting out, you may not yet have any products to sell or services to offer. Your website should show the resources that will make people want to hire you and use your products or services.


The best way to do this is with a simple, clear navigation bar at the top of your website. You can use the navigation bar to provide a quick, one-click introduction to your services or products.


Your website should also contain a clear call to action (CTA) at the top. That's where visitors click to get more information about you or your business. This should be a clear message that encourages them to contact you and learn more. Here is where often a best digital marketing agency can help you with.


2. Clearly articulate how you solve a problem


If you have a personal website, chances are you’re already familiar with this concept. You know you should have a clear, concise message and you’re aware of the power of compelling visuals.


When creating your online presence, think about the overall impression you’re trying to make and your overall brand identity.


If you're a business owner, you already know how important it is to establish yourself as an expert in your field and how difficult it is to do. That's why you need a personal website.


A website is a place to showcase your expertise, give people the confidence to contact you, and make a real difference in their lives. You should have a clear and direct approach to what you want to achieve online. Be sure to include a clear statement of your value proposition.


3. Communicate the benefits of working with you


A website should be a concise introduction to your business, with a clear focus on solving your customer's problems and highlighting the value you can offer.


And if you don’t already have one, a personal website is the perfect place to build your reputation as a thought leader in your industry.


If you know your audience really well, and understand what it is they need and want, you can tailor your website and emails to meet their needs.



Find a new job

You may want to use a tool like LinkedIn to make your work history more accessible to potential employers. However, depending on your privacy settings, employers without a LinkedIn profile may not be able to see you.


Your profile may not be the best way of showcasing your experience and full-array of skills.As useful as LinkedIn is, it creates a one-size-fits-all page appearance that you must then populate with content.


Nearly 60 percent of companies surveyed found that a strong personal site was the most important thing about a candidate. Yet only 7% of job seekers have one. It’s the #1 job search site, so put yourself in the 7% and get noticed!


Personal websites are a great way to show off your creativity and personality, or to go into more detail about how you accomplished a specific project. It's easy to overlook the power of the following three elements;


  • • Design – Your creativity may be one of the many assets you offer potential employers, so make your custom web page demonstrate it with an attractive design.
  • • Customizable pages – Reading through text and numbers that relay the effectiveness of your projects and initiatives is a difficult task for potential employers. You help them visualize the results of your projects by placing graphics and charts directly on your pages, along with any relevant plans, models, or photographs.
  • • Collect your links in one place – Put links to all the relevant websites in one place. This will help potential employers find you.


Build your brand

Whether you're an up-and-coming graphic designer or an aspiring influencer, your personal brand is important. Create an attractive, functional, and professional website.

  • • Round up all your social media links for easy access
  • • Create a personal blog and start building your authority
  • • Create a newsletter, or connect new subscribers to an existing newsletter.



Show off your work

If you’re a photographer, designer, or another type of visual artist, creating a portfolio has several advantages. While platforms like Pinterest, Flickr, and Instagram are easy ways to share your work, they also lack customizability.


If you want your panoramas and your videos to hang out on the same page, side-by-side, you need to know how to make an online profile with a website so that you can customize the way your portfolio images appear.


Your personal website allows you to:

  • • Avoid making potential clients scroll through your Instagram feed
  • • Put a “Contact Me” form right next to your portfolio
  • • Customize the way your images look — individually and together


In Conclusion

Personal websites are great ways to showcase your personal brand. Many people create a personal site just because they want to. They may not be thinking about their professional brand at all. That’s fine. But, you may want to consider starting a personal website if:

  • • You’re starting out in a new field
  • • You want to build your personal brand
  • • You’ve been in business for a while, but want to step out of your current role and show off your new skills, achievements, and career path
  • • You’ve been promoted to a management position and you want to highlight your management abilities
  • • Your skills are in demand right now and you want to make a good first impression on potential employers
  • • You want to share your story and show off your accomplishments
  • • You want to use your skills to benefit others
  • • If you answered yes to any of these questions, then creating a personal website is a great first step to building your personal brand

Personal websites

Personal websites are a great platform to showcase your talents, experience, and expertise to an online audience. You can share links to blogs you’ve written or articles you’ve curated. You can share links to videos you’ve produced. You can share links to your social media profiles. You can even share links to your portfolio sites or job listings. And, of course, you can write articles and publish blog posts!



Curious how online marketing could help your organization reach its marketing goals?

Contact me if you want professional and effective online marketing activities for less money, grow your business and get more clients by filling out the form https://bit.ly/3p0bBS5 or book a zoom meeting at your convenience, https://lnkd.in/dj6svqRi and let me answer all your queries.


And as always, thanks for reading! Please feel free to share this post with your family, friends and colleagues. If you have any questions, please don't hesitate to contact me at peter@goonlinenow.co or visit our website https://goonlinenow.co/