by Peter Buijs
March 8, 2022

Digital Marketing is taking strides under the new normal, but will it be sustainable come 2021?

Digital Marketing in the New Normal

Let us be honest. 2020 has been a challenging year for most of us since the unprecedented global pandemic. Few industries can claim that they have remained unscathed by the event. Many struggled to find their place in what can be the most devastating occurrence in the 21st century so far. However, some businesses have quickly adapted to the "New Normal" environment. One of these industries fortunate enough to thrive quickly is the digital marketing industry.

In the upcoming year, businesses will continue to opt for traditional advertising means such as billboards, television, or YouTube. However, most savvy companies will start relying exclusively on digital marketing in 2021. This rapid switch has made businesses realize that going digital is productive and cost-effective.

The significance of digital marketing lies in the fact that it provides multiple innovative solutions, and it is a trend that will continue in the course of 2021. Additionally, as the younger generation becomes the bulk of a business' client/customer base, a marketing strategy that resonates with the times is a move worth taking.

Digital Marketing Trends for 2021

Digital Marketing has been around even before the pandemic. Still, because of it, more businesses are starting to shift to an online platform. What are the trends we expect to look at now that we are under the new normal as we look forward to the coming year 2021?

Search Engine Optimization (SEO)

When it comes to marketing online, SEO is a crucial strategy. SEO determines whether the business' website/blog is visible to people using a search engine. Recognizing the significance of utilizing search engine optimization can make all the difference in lead generation or bankruptcy. Thus, SEO strategies tend to shift continuously to identify the search engine's current algorithm and adjust accordingly to maintain or improve ranking.

Social Media Engagement

While a permanent solution to the COVID-19 virus is in development, the work from home setup will still likely be the preferred mode of working. For digital marketing, this means higher numbers of people interacting on social media. In turn, this phenomenon is highly advantageous for businesses to promote themselves and create a buzz in different social media channels. In 2021, social media can find new audiences for companies and re-engage with customers from earlier times. Social Med can help businesses by keeping track of the new features added by each social media platform and boosting or promoting posts to appeal to the target audience.

User Experience (UX)

Another critical factor to consider when delving into digital marketing is User experience design. Businesses that can provide positive experiences to their target audience would see growth in traffic and audience. Also, Allocating resources to make your digital platforms present your products and services as interactive can further enhance the UX of your brand.

Finally, having specialized knowledge in digital marketing can contribute to analyzing your UX design's core web vitals. Which in turn, points out necessary adjustments that would benefit your platform's visuals and other UX features.

Overall Expectation for Digital Marketing in 2021

The importance of digital marketing in 2021 is evident. While every business rallies from the coronavirus's heavy losses, digital marketing will serve as the front and center medium of marketing initiatives. Hence, it would be worth considering to find yourself the right digital marketing partner that can provide and manage strategies for your products and services. At the same time, you get to focus on your core competencies.

Curious how online marketing could help your organization reach its marketing goals?

Contact me if you want professional and effective online marketing activities for less money, grow your business and get more clients by filling out the form https://bit.ly/3p0bBS5 or book a zoom meeting at your convenience, https://lnkd.in/dj6svqRi and let me answer all your queries.

And as always, thanks for reading! Please feel free to share this post with your family, friends and colleagues. If you have any questions, please don't hesitate to contact me at peter@goonlinenow.co or visit our website https://goonlinenow.co/