OUTSOURCING MARKETING FOR SMALL BUSINESSES: PROS AND CONS IN 2022





by Peter Buijs
April 5, 2022



Many small businesses find themselves overwhelmed by the challenges of maintaining a robust marketing strategy, they are faced with ever increasing competition and consumer demands. But are outsourcing marketing services really worth it?


In this blog post, I will present what the pros and cons of outsourcing are and whether or not you should consider outsourcing your marketing efforts.





In 2022, small businesses will have more tools at their disposal to make smart decisions when it comes to outsourcing marketing and advertising. The right tools can be invaluable in boosting customer satisfaction and conversion rates. Outsourcing marketing is a big trend. What can you expect from this shift, and what are the pros and cons?



Which marketing activities can you outsource

The first step to outsourcing is to determine which marketing activities can be outsourced. Here’s a checklist to help you figure out if you should outsource marketing, you can hire an online marketing agency for:

  • • Outreach to prospects
  • • Email marketing
  • • Paid advertising
  • • Event management
  • • Website design and development
  • • ORM Online Reputation Management
  • • Social media marketing
  • • Content and blog writing
  • • SEO Search Engine Optimization
  • • Customer support


The Pros

Small businesses, like most companies, need to balance many priorities. When outsourcing, the goal is to make sure that your business isn’t getting left behind.


If you are too busy trying to grow your business and don’t have the time or resources to devote to marketing, you may be missing opportunities for growth and success.


Outsourcing marketing will help you focus on what really matters, and it will allow you to spend more time on growing your business. There are several other reasons why outsourcing is a good idea:

  • • It’s more affordable – Marketing doesn’t have to break the bank to reach consumers. This is due in large part to the rise of social media and content marketing platforms, which are designed to help small businesses communicate their message more cost-effectively than traditional methods.
  • • It’s easier to manage – If your small business isn’t a huge operation with dozens of employees, you probably don’t need to worry about hiring a team with full-time employees and managing their individual day-to-day tasks. You just need to keep track of the company’s overall strategy.
  • • It’s more flexible – A marketing plan that requires you to hire multiple people to execute and coordinate activities is a big headache. With outsourcing, you can hire a marketing agency to help run the show instead.
  • • It’s less time-consuming – Marketing and sales take time. But you don’t necessarily have to spend every single hour of your day managing marketing. Outsource the tasks that take longer than a few minutes to accomplish.
  • • It’s more affordable – Marketing campaigns and advertisements are expensive. They also require a lot of time and effort on the part of the marketing team. Outsourcing means you can get the work done faster and cheaper.
  • • It’s more creative – Business owners sometimes lack the creativity to come up with new ideas. But outsourcing means you can hire freelancers who are experts at.


The Cons

I would rather call these risks of not choosing the right marketing agency or the right marketers. Let's look at a few things that may hinder your outsourcing experience as small business.


The cons include the following:

  • • Outsourcing your marketing efforts may lead to lower ROI if the agency or vendor you hire is simply not very good.
  • • If the quality of the service you receive is subpar, you will ultimately lose customers and your business will suffer.
  • • Outsourcing may be less expensive than maintaining a full-time marketing team, but you need to do your research.



Make sure you’re getting a good value from outsourcing

Outsourcing your marketing efforts may lead to lower ROI if the marketing agency or vendor you hire is simply not very good. There are some agencies or vendors that are just not that great, so don't get sucked in just because they seem to be a good fit for you.


Some of them are only good for the first job they get from you, because they simply don't have enough time and resources to properly develop a long-term relationship with you.


Make sure you find one that has a proven track record and that is dedicated to building lasting relationships with your company.



The Impact on Small Businesses

Many small business owners don't realize that outsourcing marketing isn't just a means to save money, but a tool to increase revenue. Outsourcing marketing can help you increase your brand awareness while creating a cost-effective strategy for reaching your target audience.


To successfully outsource, however, you need to hire someone who has an understanding of marketing, knows what it takes to build brand awareness, and understands how to reach people.


Outsource marketing is a strategy that has been gaining popularity over the years among small business owners. Outsourcing marketing to a marketing agency can help businesses grow and reach their goals.


There are a lot of benefits of outsourcing marketing. But, first off, it requires a little bit of trust in the company you hire to take care of your marketing needs. Trust is a big thing for people who own and operate a small business.


The biggest benefit of outsourcing marketing is that you don't need to learn everything yourself about marketing. Instead of doing everything yourself, you can just hire a marketing agency that can do everything for you. This way, you don't need to pay as much money.


You can hire someone else to take care of your online marketing. A good marketing agency can also help you with advertising, design, and content creation. All you have to do is to sit back and relax while they handle all the work. This is called outsourcing because you are delegating responsibilities to someone else.


In addition to saving you money, outsourcing marketing can actually lead to more sales. Many small business owners think that outsourcing is only for businesses with a large budget. But, that's not true.


Small businesses can outsource their marketing and reach their goals at the same time. By outsourcing, you can delegate the work to someone who is capable and experienced. This way, you can focus on your core business.


The biggest advantage of outsourcing your work to a digital marketing agency, is that you can outsource anything that you need help with. There are a lot of things that you can outsource.


First off, you can hire a web design company to handle your website design and a seo writing services. You can also outsource your social media marketing and email marketing to a social media agency.


If you don't know how to do any of those things, you can just hire the best digital marketing agency in the Philippines to take care of all those aspects of your marketing.


Outsourcing also gives you control over your marketing. For example, you can choose the type of content that you want to post. You can decide which channels you will be using and where you will be posting. Plus, you can determine who you will be sharing content with.


This is a huge benefit for small business owners who have limited time and resources. In addition to that, outsourcing lets you get creative.


Outsourcing can save you time and money. But, you have to trust that your outsourced marketing agency will do its job. Therefore, before you decide to hire a digital marketing agency, you should find one that you can trust.


The Future of Outsourcing

As of 2016, almost 50% of businesses have outsourced marketing at some point. Whether to hire a digital marketing agency, social media marketing agency or a website development agency is up to business owners, but many are taking advantage of this trend to save money or grow their business.


According to the Small Business Trends Report (2014), a study of small businesses with revenues under $1 million, outsourcing marketing services increased revenue by 19% and profit margins by 28%.


Today in 2022, outsourcing to social media marketing services Philippines is big business. It can help small businesses cut costs, increase productivity, and build brand awareness.


But outsourcing isn’t for everyone. Some small businesses don’t want to cut out all their in-house marketing efforts. Others don’t need to be creative, but rather rely on their in-house team to focus on operational matters.


The future of outsourcing will continue to grow. It’s important to understand what outsourcing really means to your business, what it can do for you, and how to select the right outsourcing partner.


With more than half of small businesses outsourcing at least one aspect of their business, it’s important to understand the benefits of outsourcing before diving into the process.


A good outsourcing partner will be able to offer advice on how to outsource effectively and provide tools to manage your workflow. In other words, they’ll make your life easier!


Outsourcing can help small businesses to achieve their goals faster. Outsourcing allows your employees to spend more time doing what they love.


As a result, they are happier, more productive, and more motivated to produce results. For example, when small businesses outsource marketing tasks to a third party, they no longer need to worry about developing effective content, designing marketing collateral, and implementing advertising campaigns.


Instead, they can focus on growing their customer base, improving their products and services, and increasing their sales. This frees up your in-house team to work on more strategic initiatives, which makes them happier and more engaged.


In conclusion

In 2022, businesses who choose to outsource their social media marketing services Philippines are set to reap benefits, with some significant challenges to overcome.


It’s important to note that the advantages of outsourcing include: saving money, reducing the workload, increasing productivity, and improving the effectiveness of internal staff. However, there are some notable drawbacks to outsourcing your marketing campaign, which includes: lower ROI, quality of the service, and you need to do your research.


At the end, I would suggest that you try outsourcing certain marketing activities for your small business. Your goal is to find the right balance between outsourcing and using the marketing potential of your company. Outsourcing intelligently will let you look deeper than the surface of what you provide, and focus more on the quality of your core services.


I hope we’ve got all your questions answered and everything you need to know to get started with outsourcing marketing activities. If you have more questions, please feel free to ask them in the comments section below, and we’ll answer them as soon as possible.


This is by no means an exhaustive list, so please feel free to reach out if you have any other questions that haven’t been covered yet.



Curious how online marketing could help your organization reach its marketing goals?


Contact me if you want professional and effective online marketing activities for less money, grow your business and get more clients by filling out the form https://bit.ly/3p0bBS5 or book a zoom meeting at your convenience, https://lnkd.in/dj6svqRi and let me answer all your queries.


And as always, thanks for reading! Please feel free to share this post with your family, friends and colleagues. If you have any questions, please don't hesitate to contact me at peter@goonlinenow.co or visit our website https://goonlinenow.co/